What Is Markerless Augmented Reality (AR)?

Markerless Augmented Reality: Pros & Cons

Andrey Baevich
Founder & VP of Biz Dev Cyberfox

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An augmented reality device is a hardware or software system that superimposes computer-generated images, sounds, or text on real-world objects. The goal of an augmented reality device is to provide the user with a more immersive experience by augmenting their senses.
There are marker-based, markerless AR, location-based, and projection-based AR. Marker-based AR uses physical markers to trigger the display of computer-generated content. Markerless AR uses features in the environment to track the user's position and display content accordingly. Location-based AR delivers content based on the user's location. Projection-based AR projects computer-generated content onto surfaces in the environment.
Virtual reality (VR) is an entirely immersive experience in which the user is cut off from the real world. AR is an enhanced version of the natural world in which computer-generated content is superimposed on real-world objects.
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